Music historian Martin Lewis traces the history of "I'd Like to Teach the World to Sing," made famous in a 1972 Coca-Cola commercial and lately in the news due to its being featuring in the final episode of "Mad Men."
It was McCann Erickson creative director Bill Backer who in early 1971 came up with the slogan “I’d like to buy the world a Coke and keep it company” as an idea for a Coca Cola ad campaign. But he knew it needed to become a jingle to make it succeed. So he turned to a successful British pop-writing duo Roger Cook & Roger Greenaway and gave them the challenge.
The duo wrote massive worldwide hits such as the Hollies’ 1972 smash “Long Cool Woman in a Black Dress,” “You’ve Got Your Troubles” (#7 Billboard for The Fortunes in August 1965), “My Baby Loves Lovin” (White Plains, 1970) and many more.