It was McCann Erickson creative director Bill Backer who in early 1971 came up with the slogan “I’d like to buy the world a Coke and keep it company” as an idea for a Coca Cola ad campaign. But he knew it needed to become a jingle to make it succeed. So he turned to a successful British pop-writing duo Roger Cook & Roger Greenaway and gave them the challenge.
The duo wrote massive worldwide hits such as the Hollies’ 1972 smash “Long Cool Woman in a Black Dress,” “You’ve Got Your Troubles” (#7 Billboard for The Fortunes in August 1965), “My Baby Loves Lovin” (White Plains, 1970) and many more.
Pop culture roundup: That Coke song
Music historian Martin Lewis traces the history of "I'd Like to Teach the World to Sing," made famous in a 1972 Coca-Cola commercial and lately in the news due to its being featuring in the final episode of "Mad Men."