ICv2 reports on the phenomenon of the "hidden manga reader." No, it's not a new super villain, but free-loading "browsers" who plop down and read entire books in the store:
The availability of comfortable reading space and easy access to big manga selections have long attracted readers to big box bookstores such as Borders and Barnes and Noble. The theory of these retailers is that consumers that come to sample will also buy, but there's definitely a subset of visitors to such stores that read the complete manga volume in the store and don't purchase it. Now there's at least some evidence that the problem has been recognized and is being addressed; Shojo Beat contributing editor Eric Searlemen told attendees at a BEA panel that a Borders store he frequented, on Union Square in San Francisco, had begun packaging all its manga titles in plastic, regardless of content.