Pop focus: Vintage G.I. Joe toys in Christmas wishbooks

Originally published Dec. 7, 2013:

Browsing the holiday catalogs of Sears, J.C. Penney and Montgomery Ward was a holiday season highlight for me as a kid. I'd pore of the pictures for hours, dreaming of Santa maybe bringing some of these things for me.

I also was a major G.I. Joe fan, and loved the pictures and imaginative layouts of them in the wishbooks.

I was a really lucky kid over the years: I got that cool frogman and sea sled set in 1970! I also had the helicopter and Adventure Team mobile unit. Not the space capsule or submarine, though...
















 

Comments

  1. Cool! I had the Mummy's Tomb adventure and also the Deep Sea Diver set. That ATV was pretty neat.

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  2. Great post. I so miss those 12 inch JOES.

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  3. I spent many a splendid moment staring at these pages and others like them. "Wish Books" indeed!

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