Thursday, January 07, 2021

Upcoming book collects history of Marvel Comics' "Value Stamps"

I could never bear to cut-up my comic books, so maybe this is one for me.

Out Oct. 5 and available for order from Amazon now.

Details:

In 1974, Marvel Comics publisher Stan Lee devised an ingenious promotional campaign—Marvel Value Stamps, which appeared on the letters pages of their monthly comics. Readers could cut out all 100 of these super hero and super villain stamps and place them in a special mail-order booklet. Once complete, these stamp books could then be redeemed for special discounts and exclusive merchandise. The program was so successful, a second set was released in 1975. And now, for the first time, these original stamp books, stamps, and all of the surrounding ephemera and source material are collected into one must-have volume for collectors and fans, along with text from Marvel Comics historian Roy Thomas.

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