"The Who Sell Out" Super Deluxe anniversary edition box set out April 23



So cool: One of my favorite Who LPs with lots of extras.

From the news release:

Initially released in December 1967 and described latterly by Rolling Stone as ‘The Who’s finest album’ The Who Sell Out reflected a remarkable year in popular culture. As well as being forever immortalised as the moment when the counterculture and the ‘Love Generation’ became a global phenomenon and ‘pop’ began metamorphosing into ‘rock’.

Order The Who Sell out HERE

The new Super Deluxe Edition features 112 tracks, 46 of which are unreleased, an 80-page, hard-back full-colour book, including rare period photos, memorabilia, track by track annotation and new sleeve notes by Pete Townshend with comments from the likes of Pete Drummond (Radio Caroline DJ), Richard Evans (designer) & Roy Flynn (the Speakeasy Club manager).

The Super Deluxe package also includes nine posters & inserts.

As a taster for the set an EP of Pete Townshend’s previously unreleased demos has today been released on all streaming services including ‘Pictures Of Lily’ (New remix, previously unreleased)’ Kids! Do You Want Kids?’ (AKA Do You Want Kids, Kids?) (Previously unreleased) & ‘Odorono’ (Previously unreleased).

Listen to Pete Townshend's Demo "Pictures of Lily" HERE

The Who Sell Out was originally planned by Pete Townshend and the band’s managers Kit Lambert & Chris Stamp, as a loose concept album including jingles and commercials linking the songs stylised as a pirate radio broadcast. This concept was born out of necessity as their label and management wanted a new album and Townshend felt that he didn’t have enough songs.

The ground-breaking original plan for Sell Out was to sell advertising space on the album but instead the band opted for writing their own jingles paying tribute to pirate radio stations and to parody an increasingly consumerist society.

The homage to pop-art is evident in both the advertising jingles and the iconic sleeve design created by David King who was the art director at the Sunday Times, and Roger Law who invented the Spitting Image TV show. The sleeve features four advertising images, taken by the renowned photographer David Montgomery, of each band member Odorono deodorant (Pete Townshend), Medac spot cream (Keith Moon), Charles Atlas (John Entwistle) and Roger Daltrey & Heinz baked beans. The story goes that Roger Daltrey caught pneumonia from sitting in the cold beans for too long.

The Who Sell Out is a bold depiction of the period in which it was made, the tail-end of the ‘swinging-60s’ meets pop-art mixed with psychedelia and straight-ahead pop. It’s a glorious blend of classic powerful Who instrumentation, melodic harmonies, satirical lyrical imagery crystallised for what was only the group’s third album. The album’s ambition and scope is unrivalled by the Who, or any other act from that period.

Within the bold concept, were a batch of fabulous and diverse songs. I Can See for Miles, a top ten hit at the time, is a Who classic. Rael, a Townshend ‘mini-opera’ with musical motifs that reappeared in Tommy and the psychedelic blast of Armenia City In The Sky and Relax are among the very best material Townshend or anyone else wrote during the 1960s.

One of the most extraordinary albums of any era, The Who Sell Out is The Who’s last ‘pop’ album. Two years later came ‘Tommy’ – a double concept album about a deaf, dumb and blind kid.

THE WHO SELL OUT SUPER DELUXE EDITION

  • Disc 1 - Original mono mix, mono As & Bs and unreleased mono mixes
  • Disc 2 - Original stereo mix and stereo bonus tracks
  • Disc 3 - Studio out-takes, ‘fly-on-the-wall’ versions of early takes of songs from the album sessions, ‘studio chat’ etc.
  • Disc 4 - ‘The Road to Tommy’ will contain stereo mixes of the studio tracks recorded in 1968 - some previously unreleased - plus 1968 As and Bs mono mixes (all tracks remixed from original 4 and 8-track session tapes in The Who vault)
  • Disc 5 - 14 of Pete Townshend’s original demos, previously unreleased & exclusive to this set

BONUS 7” DISCS:

  • Track UK 45 repro I Can See for Miles (early mono mix with single-tracked vocal) & Someone’s Coming (original UK Track single mix with single-tracked vocal)
  • Decca USA 45 repro Magic Bus (US/UK mono) & Dr Jekyll And Mr Hyde (original US Decca single mix)

80-page, hard-back full-colour book, including rare period photos, memorabilia & track annotation and new liner notes by Pete Townshend with comments from from Pete Drummond (Radio Caroline DJ), Chris Huston (Talentmasters Studio), Richard Evans (designer), Roy Flynn (Speakeasy Club manager), Arnold Schwartzman (designer) & Andy Neill (Who biographer)

MEMORABILIA:

Nine posters & inserts, including replicas of;

  • 20” x 30” original Adrian George poster
  • Gig poster - City Hall, Newcastle: The Who, Traffic & The Tremeloes
  • Saville Theatre 8-page programme.
  • Business card for the Bag o’ Nails club, Kingly Street.
  • Fan Club photo of group.
  • Flyer for Bath Pavilion concerts including The Who.
  • Crack-back bumper sticker for Wonderful Radio London.
  • Keith Moon’s Speakeasy Club membership card
  • Who Fan Club newsletter.

OTHER THE WHO SELL OUT FORMATS;

  • 2 LP deluxe (stereo) vinyl version, featuring the original album and extras highlights from box set.
  • D2C 2-LP deluxe (mono) vinyl version featuring the original album and extras highlights from box set pressed on coloured vinyl; disc 1 ‘Odorono’ red / disc 2 ‘Baked Bean’ orange.
  • 2-CD edition 6-panel digi-pak with a 16-page booklet.
  • Also available in a variety of Digital formats

THE WHO SELL OUT TRACK LISTINGS

SUPER DELUXE BOX SET

CD ONE: THE WHO SELL OUT - MONO ALBUM

  1. Armenia City in The Sky
  2. Heinz Baked Beans
  3. Mary Anne With the Shaky Hand
  4. Odorono
  5. Tattoo
  6. Our Love Was
  7. I Can See for Miles
  8. I Can’t Reach You
  9. Medac
  10. Relax
  11. Silas Stingy
  12. Sunrise
  13. Rael / Track Records run-off groove
BONUS TRACKS - MONO
  • Pictures of Lily
  • Doctor, Doctor
  • The Last Time
  • Under My Thumb
  • I Can See for Miles
  • Mary Anne With the Shaky Hand
  • Someone’s Coming
  • Unused Radio London ad / Early Morning…
  • Unused Radio London bulletin link /Jaguar
  • Unused Radio London ad /Tattoo
  • Rael
  • Sunn Amps promo spots
  • Great Shakes ad

CD TWO: THE WHO SELL OUT - STEREO ALBUM

  1. Armenia City in The Sky
  2. Heinz Baked Beans
  3. Mary Anne With the Shaky Hand
  4. Odorono
  5. Tattoo
  6. Our Love Was
  7. I Can See for Miles
  8. I Can’t Reach You
  9. Medac
  10. Relax
  11. Silas Stingy
  12. Sunrise
  13. Rael
BONUS TRACKS - STEREO
  • Rael Naïve (complete with organ coda ending)
  • Mary Anne With the Shaky Hand (US single version)
  • Someone’s Coming
  • Summertime Blues
  • Glittering Girl
  • Early Morning Cold Taxi
  • Girl’s Eyes
  • Coke After Coke
  • Sodding About
  • Things Go Better with Coke
  • Hall of The Mountain King
  • Jaguar
  • Rael (remake; IBC version) / Track Records outro 

CD THREE: STUDIO SESSIONS 1967 / 68

  1. Glittering Girl
  2. Girl's Eye
  3. The Last Time (Take 8)
  4. Under My Thumb (Take 3)
  5. Our Love Was (Take 2)
  6. Relax (4-track to 4-track mix with Pete vocal)
  7. Relax (Takes 1 and 2)
  8. Mary Anne With the Shaky Hand (Takes 1 & 9)
  9. Relax (Remake Take 4)
  10. I Can See for Miles (full version)
  11. Medac (Take 11)
  12. Odorono (Take 3) (2018 remix)
  13. Heinz Baked Beans (Takes 1 & 3) (2018 remix)
  14. Top Gear (Takes 1 & 2) (2018 remix)
  15. Premier Drums (Takes 1 & 3) (2018 remix)
  16. Charles Atlas (Take 1)
  17. Rotosound Strings (Take 1) (2018 remix)
  18. Track Records (2018 remix)
  19. John Mason Cars (Takes 1 - 3) / Speakeasy / Rotosound Strings / Bag O’ Nails (2018 remixes)
  20. It’s A Girl (aka ‘Glow Girl’) (Takes 1 & 3)
  21. Mr Hyde (1st stage mix Take 1)
  22. Little Billy (Takes 1 & 3)
  23. Mrs Walker (aka ‘Glow Girl’) (4-track to 4-track mix, take 7)
  24. Call Me Lightning (Take 1 backing track, stereo mix & jam)
  25. Dogs (Take 3)
  26. Melancholia (Take 1)
  27. Shakin’ All Over (Take 3)
  28. Magic Bus (Take 6)

*Most tracks on CD 3 include studio chat, all tracks previously unreleased in this form.

CD FOUR: THE 1968 RECORDINGS (‘THE ROAD TO TOMMY’)

  1. Glow Girl
  2. Faith in Something Bigger
  3. Dr Jekyll And Mr Hyde
  4. Call Me Lightning
  5. Little Billy’s Doing Fine
  6. Dogs
  7. Melancholia
  8. Fortune Teller
  9. Facts Of Life (aka ‘Birds And Bees’, backing track)
  10. Magic Bus (single version)
  11. Call Me Lightning (US/UK mono single mix)
  12. Dr Jekyll And Mr Hyde (UK mono single mix)
  13. Dogs (UK mono single mix)
  14. Magic Bus (mono, longer version)

*Track 9 previously unreleased

CD FIVE: PETE TOWNSHEND ORIGINAL DEMOS

  1. Kids? Do You Want Kids
  2. Relax
  3. Glow Girl
  4. Glow Girl (Version 2)
  5. Inside Outside USA
  6. Jaguar
  7. Little Billy
  8. Odorono
  9. Pictures of Lily
  10. Relax (Version 2)
  11. Melancholia (2018 remix)
  12. Thinking of You All the While (‘Sunrise’ Version 2)
  13. Mary Anne With the Shaky Hands
  14. I Can See for Miles
*All previously unreleased and exclusive to the Super Deluxe Edition.

BONUS 7” DISCS:

Track UK 45:

  • I Can See for Miles
  • Someone's Coming

Decca USA 45:

  • Magic Bus
  • Dr Jekyll And Mr Hyde

THE WHO SELL OUT TWO-CD EDITION

CD ONE THE WHO SELL OUT - MONO ALBUM and bonus tracks:

  1. Armenia City in The Sky
  2. Heinz Baked Beans
  3. Mary Anne With the Shaky Hand
  4. Odorono
  5. Tattoo
  6. Our Love Was
  7. I Can See for Miles
  8. I Can’t Reach You
  9. Medac
  10. Relax
  11. Silas Stingy
  12. Sunrise
  13. Rael (+ Track Records run-off groove)
  14. Pictures of Lily
  15. Doctor, Doctor
  16. The Last Time
  17. Under My Thumb
  18. I Can See for Miles
  19. Mary Anne With the Shaky Hand
  20. Someone’s Coming
  21. Unused Radio London ad / Early Morning Cold Taxi
  22. Unused Radio London bulletin link /Jaguar
  23. 23. Unused Radio London ad /Tattoo
  24. Rael
  25. Sunn Amps promo spots
  26. Great Shakes ad

*Tracks 21, 24 & 25 previously unreleased

CD TWO THE WHO SELL OUT - STEREO ALBUM and bonus tracks

  1. Armenia City in The Sky
  2. Heinz Baked Beans
  3. Mary Anne With the Shaky Hand
  4. Odorono
  5. Tattoo
  6. Our Love Was
  7. I Can See for Miles
  8. I Can’t Reach You
  9. Medac
  10. Relax
  11. Silas Stingy
  12. Sunrise
  13. Rael
  14. Rael Naïve
  15. Mary Anne With the Shaky Hand
  16. Someone’s Coming
  17. Summertime Blues
  18. Glittering Girl
  19. Early Morning Cold Taxi
  20. Girl’s Eyes
  21. Coke After Coke
  22. Sodding About
  23. Things Go Better with Coke
  24. Hall of The Mountain King
  25. Jaguar
  26. Rael (remake; IBC version)


2-LP STEREO VINYL EDITION

DISC ONE (ORIGINAL LP - STEREO)

DISC TWO (BONUS TRACKS - STEREO)

Side 1

  1. Mary Anne With the Shaky Hand (US single version)
  2. Someone’s Coming
  3. Summertime Blues
  4. Glittering Girl
  5. Early Morning Cold Taxi
  6. Girl’s Eyes

Side 2

  1. Coke After Coke
  2. Sodding About
  3. Things Go Better with Coke
  4. Hall of The Mountain King
  5. Jaguar
  6. Rael (remake; IBC version)

2-LP MONO VINYL EDITION D2C EXCLUSIVE

DISC 1 ‘ODORONO’ RED / DISC 2 ‘BAKED BEAN’ ORANGE

DISC ONE - ORIGINAL LP - MONO

DISC TWO - MONO BONUS TRACKS:

Side 1

  1. Pictures of Lily
  2. Doctor, Doctor
  3. The Last Time
  4. Under My Thumb
  5. I Can See for Miles (
  6. Mary Anne With the Shaky Hand
  7. Someone’s Coming

Side 2

  1. Unused Radio London ad / Early Morning Cold Taxi
  2. Unused Radio London bulletin link /Jaguar
  3. Unused Radio London ad /Tattoo
  4. Rael
  5. Sunn promo spots
  6. Great Shakes ad


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