Mattel gets action figure rights to 3,000(!) DC Comics characters

Collect them all!

Mattel has signed a deal with DC allowing them to make action figures based on any of 3,000 of the publisher's characters as part of the toy manufacturer's DC Universe Classics series, as well as a new line of 3 3/4-inch figures called DC Infinite Universe.

"The Mattel team is extremely excited about the entire DC collection," Scott Neitlich, Mattel's associate brand manager for the DC Universe, told Playthings Magazine. "The many different heroes and villains present a wonderful opportunity to add a variety of new and favorite characters to our new DC Universe Classics (DCU Classics), Justice League Unlimited (JLU) and upcoming Infinite Heroes lines."

Infinite Heroes are new 3¾-inch figures-a first for DC in that scale-from the biggest DC crossover events. There will be more than 40 figures in 2008, including the already revealed Adam Strange, Black Adam, Black Hand, Guy Gardner, Shazam, The Atom and Zoom; additional figures will be announced at San Diego Comic-Con in July. The line will be one of Mattel's key DC Comics efforts in 2008, Neitlich says.

Exclusive figures will be available at Toys R US, Target, and Wal-Mart. Plans for the Infinite Heroes also include playsets.



  1. thanks for the news! these figures look amazing...especially the supergirl!


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