Burger King Corp. has created an exclusive collection of BK(R) Kids Meal toys that bring the power and attitude of "Iron Man" into restaurants. This collection of eight film-inspired premiums are available with the purchase of a BK(R) Kids Meal and include four lifestyle accessories for girls and four action-packed toys for boys...
Odd. However, Entertainment Weekly notes:
I can appreciate that girls will likely enjoy the Lightup Iron Man Mark VI Charm Necklace, the Iron Man Mark IV Gold Charm Necklace (though not as much as that lightup one) and the Black Widow Bracelet (which lights up with your movement). But I don’t think Burger King needs to imply that only boys would/should want to play with the Cyclone Spinning Robot Drone, the Flip N’ Fly War Machine, the Construct N’ Play Iron Man, or the Repulsor Power Iron Man (a switch on his back lets you control the light in his chest!).
Am I wrong to think that Burger King should have left the genders out of that press release — let’s not forget there are young boys who like to accessorize — and simply divided the toys into action figures, jewelry, and Message Board for Adult Fakers?