Browsing the holiday catalogs of Sears, J.C. Penney and Montgomery Ward was a holiday season highlight for me as a kid. I'd pore of the pictures for hours, dreaming of Santa maybe bringing some of these things for me.
I also was a major G.I. Joe fan, and loved the pictures and imaginative layouts of them in the wishbooks.
I was a really lucky kid over the years: I got that cool frogman and sea sled set in 1970! Also had the helicopter and Adventure Team mobile unit. Not the space capsule or submarine, though...
PCS has featured some of these images in the past, but here you go again -- a big selection of G.I. toys from the 1960s and 70s.